Modern Marrakech

What to expect

A new look at Marrakech
The modern city, it seems, lives a completely ordinary life, people work in offices, start their own businesses, go to the cinema and to exhibitions of contemporary art. But even modernity in Morocco is colorful, unexpected, and absolutely mind-blowing! During a walk through designer galleries, antique shops, fashionable streets, and bright places in the city, we will tell you about today and tomorrow of this beautiful country, which, we are sure, you will love even more after this tour.

Designer art pieces
We will meet you in the district built during the French protectorate in the early 20th century. Here is a concentration of art and designer galleries, trendy cafes, restaurants, and fashion boutiques. And you will visit many of them. Because it is absolutely impossible to pass by, for example, the magnificent gallery of designer exquisitely luxurious chandeliers, whose clients include kings, princes, and simply wealthy people from all over the world. And how to walk past luxurious fashion boutiques, where every item - from a national caftan to dresses perfectly suitable in European culture - is a work of art?

Secret boutique, eco-technologies, and Maghreb sorcerers
These things are, of course, very expensive. But we will reveal to you one secret known to every modern Moroccan style-conscious lady - in a small courtyard, which is not easy to find, hides one of the best boutiques in the city with very reasonable prices. However, we will reveal a couple more secrets when we meet :). We will tell you about clothing made of raffia and jute, about eco-technologies and modern craftsmanship, about the origin of 'Maghreb sorcerers' and, of course, what it is like to be a Moroccan woman today.

Galleries of modern art and antique shops
Along the way, we will visit several galleries of modern art. It grew out of the synthesis of numerous cultures that have interacted on the territory of this country for over a millennium - the art of Central Africa, Arab, Berber, and European art. And the result turned out to be extremely interesting. We will definitely visit one of the best antique shops in the city - true Ali-Baba caves hidden behind a modest shop window, in which you can spend at least a week. Some of the clients of this boutique you regularly meet in the media. You will see unique interiors, literally saved by the gallery owner from the Mamounia hotel during its 'restoration'. We will talk about one of the not quite usual directions of local design. And while admiring the magnificent ancient jewelry, you will learn that each of them has not only a decorative, but above all a pragmatic and strictly functional meaning.

Art Deco, sea urchins, Moroccan wine, and jam sessions
You will wander through galleries, search for Art Deco interior samples, and in breaks, try many local sweets, drink excellent wine, try oysters and sea urchins right at the market. Find a book cafe and even climb to the roof of one of the buildings to admire the modern city from above. You will find out where it makes sense to try author's cuisine and excellent cocktails, how to choose Moroccan wine and where jam sessions are held in the evening.

Additional options
The program can also include a visit to the Majorelle Garden, the Yves Saint Laurent Museum, the Museum of Contemporary Art MACMA, the Museum of Contemporary Art of Africa, and the Water Museum. Details are discussed during booking.